Perhaps you noticed that my first children's picture book, Monster Maddie, was published earlier this year? I've been learning lots about marketing and promotion, which are very important skills for writers to get their heads around.
One useful tool for spreading the word about a published book is a book video preview, also known as a book trailer. This is like a movie trailer. It's supposed to tell just enough about the book to entice a watcher to find out more, then hopefully go on and buy/read the book. I guess it's a little like an advertisement, too, and good ones always include details about where to buy the book.
I was tempted to try creating my own video for Monster Maddie, but I decided to go for a professional look instead. Kim Chatel is the founder of Blazing Trailers. This is a website where authors can post trailers, and viewers can browse to find books of interest, all for free. Kim also makes video book previews for a few select clients, and she is very, very good at what she does. So I asked Kim to make Monster Maddie, the Movie!
What I love about this video is the way Kim has given the flavour of my picture book using text, pictures, sound effects and music. She's kept it short because viewers are almost always time-crunched. Kim has blended K.C.Snider's charming illustrations with colourful background slides, and added interesting transitions for variety and sparkle. I'm thrilled with the result which you can see embedded below, or at Blazing Trailers.
If you're an author wanting a way to reach out to people via multimedia, I thoroughly recommend you make or have made a video book preview. Once it's done, you have a product that enables buyers to find you via YouTube, websites like Blazing Trailers, your own website and blog. Submitting it to Blazing Trailers is free and easy. To ask Kim to consider making you a trailer, contact her via the website, and mention The Book Chook!
If you're a reader, consider using sites like YouTube and Blazing Trailers as a fascinating way to find interesting new books. It might be a great way to encourage your kids to browse among new titles too.